CMS Optimization: Design, Development, and Performance Enhancements 

We lead several projects to enhance the Competent Boards website, focusing on improving user experience, streamlining workflows, and boosting conversions.

 Here are three projects that illustrate our achievements:

Front-End Development:

• Made Content Management Easier: We implemented a CSS-driven database structure to streamline the management of frequently updated content, such as staff profiles, testimonials, and faculty information.
  This approach provided greater flexibility for content editors, allowing them to easily add, modify, and remove entries without relying on complex database queries. This resulted in a more efficient workflow for managing dynamic content and ensured the website remained current.

• Automated Key Workflows: We designed and implemented an automated workflow by seamlessly integrating platforms like WordPress, Thinkific, Selz/Stripe, and HubSpot. Leveraging Zapier, we eliminated manual tasks and enhanced operational efficiency.

Back-End Development:

• Redesigned Cohort Navigation: User research revealed that the existing cohort navigation was confusing, especially for less tech-savvy users. To address this, we simplified the navigation by implementing a two-stream approach, separating options for "Board Members" and "Business Leaders." We removed unnecessary filters and streamlined the information hierarchy, making it easier for users to find the relevant cohorts and programs.

• Gave Product Pages a Fresh Look: We redesigned the product pages to enhance user-friendliness and improve conversion rates. This involved:

  • Reorganizing the information architecture to present content in a clear and logical way.

  • Improving the visual hierarchy with clear headings, concise descriptions, and compelling calls to action.

  • Incorporating visuals and testimonials to build trust and showcase the expertise of Competent Boards' faculty.

Quantifiable Results 

We redesigned the Competent Boards website to help them get more business.  Here is how the implemented changes achieved these results, with a focus on key SEO KPIs:

• Attracted More Qualified Leads:

  • Increased Organic Traffic: The redesigned website featured improved navigation, enhanced site structure, and a mobile-responsive design, which created a more user-friendly experience. This, in turn, improved key UX signals like bounce rate and dwell time. As a result, the site saw a significant increase in organic traffic, demonstrating improved visibility in search results.

  • Higher Keyword Rankings: The website also incorporated targeted content that aligned with the audience's search queries, leading to higher keyword rankings. This meant that Competent Boards appeared more prominently in search results for relevant keywords, driving more qualified traffic to the site.

• Boosted Conversion Rates:

  • Improved Click-Through Rate (CTR): Clear and strategically placed call-to-actions (CTAs) guided visitors toward desired actions, resulting in higher conversion rates. The website likely optimized title tags and meta descriptions to improve CTR from search engine results pages (SERPs).

  • Enhanced Site Speed: Optimized images and improved server response times enhanced site speed, a crucial factor for user experience and SEO. This reduced page load times, which is a known ranking factor and contributes to improved conversions.

• Increased Backlinks: The website showcased a visually appealing and consistent brand identity, which strengthened brand recognition and encouraged user engagement. Valuable content, such as blog posts and articles, established Competent Boards as a thought leader and attracted backlinks from other reputable websites. This boosted their domain authority and overall search visibility.

• Streamlined Sales Support: Optimized forms and lead capture mechanisms simplified the process of gathering client information, which enabled the sales team to follow up more effectively. Integration with CRM or marketing automation tools automated lead segmentation and nurturing, improving sales efficiency.

• Reduced Task Completion Time: The implementation of workflow automation eliminated time spent on repetitive tasks, such as content scheduling and lead assignment, allowing employees to focus on more strategic activities.

• Optimized Operations: By integrating various systems and automating processes, the website redesign enhanced overall operational efficiency across the organization.