Blessed Hijras is a non-fiction interactive documentary about the third gender in India, known as "Hijra". A story of fight, perseverance and resilience.
Product is developed to be consumed over different platforms (computers and tablets) and delivers a deep and unique experience.
The documentary is a non-linear story that can be read as 7 different chapters. All of them are independent of each other but also connected to provide an ordered list of topics. During the journey, users can interact with images, videos and audio for a hybrid experience. To challenge users, a “treasure game” is given to reinforce the learning outcome and unlock exclusive content.
Due to a lack of content and social discrimination, the Hijra community is a misinterpreted part of India’s ancient culture.
Reconstruct and promote the story of the Hijras through an interactive narrative that uses "blessings" (as they do in a daily life) as a gamification technique to unlock a video documentary to dive into a full story.
Interactive narrative.
Bless your life.
Find hidden blessings to unlock special content (documentary).
Analyzed the context of the topic in India and Canada.
Interviewed 10 Indians to learn more about their subject knowledge.
Brainstormed ideas.
Created a concept and idea based on the main role of the community.
Used gamification technique to boost interactions.
Built a flowchart to equilibrate the in-web actions.
Designed a mood chart and art concept.